CV/Resume

HI, I’m Molly Hornbuckle

Director of Marketing at Magic Ears
Professional Dot Connector
Passionate Storyteller & Content Strategist

EDUCATION

The University of Tennessee 
Bachelor’s of Science in Communications, 2012 
Major: Journalism & Electronic Media 
Minor: English–Technical Communication 

Certifications:
Content Marketing, Social Media Marketing, Email Marketing, Digital Advertising, 120-Hour Advanced TESOL (Teaching English to Speakers of Other Languages)

Passions

Photography
Travel
Cats
Hiking & Camping
Puzzles & Board Games
Graphic Design
Craft Beer
Yoga
Storytelling
Live Music
Gift Giving

PLATFORMS & TOOLS

Adobe Photoshop
Adobe Illustrator
Adobe InDesign
Adobe Lightroom
Adobe Rush
Animaker
Blackbaud
Canva
Crello
Dropbox
Emma
Facebook
Google Ads
Google Analytics
Google Drive
Hootsuite
iMovie
Instagram
LinkedIn
MailChimp
Magisto
Microsoft Excel
Microsoft PowerPoint
Microsoft Word
PayPal
Printful
PRWeb
Shopify
Stripe
Teachable
Thinkific
Twitter
WordPress

• WordPress
• LinkedIn
• Instagram

a branding, marketing, communications & design professional

Never afraid of a new challenge, I’ve jumped at every opportunity possible to expand my knowledge and skills in branding, marketing, communications, and design. I consider myself a professional dot connector in that I’m able to draw upon my diverse experiences to develop effective marketing strategies and campaigns. I’ve gained a deep understanding of the need for the creative and analytical mind to coalesce for true success. 

My Skills

MY Experiences

Director of Marketing, Magic Ears Inc.
(2019 – present)

• Helped lay the foundation for marketing and teacher recruitment efforts in the company’s first U.S. office, including building strategic partnerships with industry influencers, leading the company’s first charity campaign, and enhancing content strategy efforts on Instagram and LinkedIn. 

• Expanded on the company’s teacher-facing brand through a variety of avenues including, but not limited to, launching and maintaining an online store with all new merchandise designs, developing a cohesive teacher handbook, and helping the teacher management team in China navigate cross-cultural and communication barriers. 

• Supported the development, launch, and maintenance of the online teacher training school, Magic Ears University (MEU), including leading the migration to a new Learning Management System in Jan ‘21; and spearheaded the marketing and sales efforts for MEU programs. 

Freelance Resume Design, Self-Employed
(2019 – present)

• Specializing in uniquely tailored resumes that make an impact on hiring managers to help clients showcase their experience in a way that grabs attention and helps open the door to conversations.

Marketing Communications Manager, Adventure Science Center
(2014 – 2019)

• Single-handedly navigated a lapse in leadership in early 2016 without missing any advertising, communications, or design deadlines; and, in Summer 2018, was named Interim Director of Marketing & Communications during a second lapse in leadership that occurred amidst a fiscal year change, making final budgetary decisions as approved by executive leadership. 

• Successfully helped plan, manage and execute a multi-faceted total solar eclipse campaign that brought the organization unprecedented media attention, amounting to over $7 million in advertising equivalency. Efforts included media appearances and partnerships, community awareness campaigns, mass communications, and educational resources, to name a few. 

• Guided the organization’s shift towards content- and value-based marketing tactics for both social media and the website, handling every element of the campaigns from planning to execution until the Marketing team expanded, including serving as the sole website manager and providing graphic design support. 

Freelance Graphic Design, Sixth Man Movers
(2015 – 2016)

• Designed and implemented changes in the company’s marketing & advertising tactics helping grow their audience and solidify the 6th Man Movers brand, never missing a deadline.

Communications Assistant, Oak Ridge Associated Universities
(2012 – 2015)

• Implemented a number of new internal and external communications, including a bi-weekly newsletter aimed at improving internal communications laterally, and a quarterly NASA Postdoctoral Program (NPP) newsletter to showcase participants’ research. 

• Participated in a variety of projects including, but not limited to, designing publications for internal and external audiences, publishing research opportunities, copy-editing publications, and maintaining the NPP Facebook and Twitter accounts.