CV/Resume

HI, I’m Molly Hornbuckle

Director, Revenue Marketing & Demand Generation at YouScience
Professional Dot Connector

EDUCATION

The University of Tennessee 
Bachelor’s of Science in Communications, 2012 
Major: Journalism & Electronic Media 
Minor: English–Technical Communication 

Certifications:
Asana Ambassador, LeanData Fundamentals, FERPA Awareness & Compliance, Content Marketing, Social Media Marketing, Email Marketing, Digital Advertising, 120-Hour Advanced TESOL

Passions

Photography
Travel
Cats
Hiking & Camping
Puzzles & Board Games
Graphic Design
Craft Beer
Yoga
Storytelling
Live Music
Gift Giving

PLATFORMS & TOOLS

Adobe Express
Adobe Illustrator
Adobe InDesign
Adobe Lightroom
Adobe Marketo
Adobe Photoshop
Adobe Rush
Asana
Canva
ConstantContact
Dropbox
Emma
Facebook
Google Ads
Google Analytics
Google Business Suite
HeyOrca
Hootsuite
HubSpot
iMovie
Instagram
LeanData
LinkedIn
LucidChart
MailChimp
Microsoft365
PayPal
Printful
PRWeb
Riverside.fm
Salesforce
Shopify
Slack
Stripe
SurveyMonkey
Teachable
Thinkific
Twitter/X
WordPress
Zoom

Awards

2024 ANA B2 Award
Best Product Launch/Relaunch (Silver)

2024 YouScience Rockstar Award
We empower others.

• WordPress
• LinkedIn
• Instagram

a branding, marketing, communications & design professional

Molly Hornbuckle is a results-driven marketing leader who thrives on connecting the dots between strategy, data, and execution. With a deep passion for innovation and making a lasting impact on the future, Molly has built and optimized lead-generation systems that consistently exceed expectations. As Director of Revenue Marketing at YouScience, she combines creativity and analytical precision to drive business growth, leveraging her expertise in campaign strategy and audience engagement to fuel transformative outcomes for the organization.

With a career defined by bridging creative and analytical approaches, Molly excels at aligning marketing strategies with business growth. She consistently delivers measurable outcomes by leveraging data-driven insights to fuel pipeline growth and enhance customer acquisition. Her experience across education, tech, and nonprofit sectors positions her as a unique force in driving scalable solutions for long-term success.

Molly holds a degree in journalism from the University of Tennessee, Knoxville, further enhancing her ability to craft compelling narratives and deliver clear, actionable marketing messages that resonate. Her work not only drives immediate results but also shapes a forward-thinking vision for the future of the industries she serves.

My Skills

MY Experiences

Director, Revenue Marketing & Demand Generation, YouScience
(2021 – present)

• Spearheaded the conception and execution of a comprehensive lead generation engine, overseeing the creation and optimization of lead scoring models, lifecycle and funnel acceleration strategies, and lead nurture programs. Resulted in an unprecedented 250% increase in marketing qualified leads within just one year of initiation.

• Led the execution of a strategic, nationwide go-to-market campaign for a high-impact product release, navigating multiple quarters with precision messaging and advanced targeting strategies. Achieved standout metrics: 400+ webinar registrations, a 15% email click-to-open rate, 31K+ website visits, and an unparalleled 2M+ LinkedIn ad impressions, showcasing a keen understanding of market dynamics.

• Championed the strategic planning and seamless execution of a hyper-targeted campaign to promote the 2023 Post-Graduation Readiness Report. Oversaw all facets, including developing the campaign landing page, crafting advertising copy, guiding graphic direction, and orchestrating HTML email design. The campaign yielded a commanding 280K+ impressions, an exceptional 25% ad click-to-conversion rate, facilitated 100+ downloads, and seamlessly incorporated nearly 100 new contacts into the CRM.

YouScience is an education technology company delivering aptitude-based college and career readiness solutions that help students connect their natural talents to high-demand pathways.

Director of Marketing, Magic Ears Inc.
(2019 – 2021)

• Helped lay the foundation for marketing and teacher recruitment efforts in the company’s first U.S. office, including building strategic partnerships with industry influencers, leading the company’s first charity campaign, and enhancing content strategy efforts on Instagram and LinkedIn. 

• Expanded on the company’s teacher-facing brand through a variety of avenues including, but not limited to, launching and maintaining an online store with all new merchandise designs, developing a cohesive teacher handbook, and helping the teacher management team in China navigate cross-cultural and communication barriers. 

• Supported the development, launch, and maintenance of the online teacher training school, Magic Ears University (MEU), including leading the migration to a new Learning Management System in Jan ‘21; and spearheaded the marketing and sales efforts for MEU programs. 

Magic Ears is a China-based online ESL learning platform providing interactive English instruction to young learners through virtual classrooms and live teaching experiences.

Marketing Communications Manager, Adventure Science Center
(2014 – 2019)

• Single-handedly navigated a lapse in leadership in early 2016 without missing any advertising, communications, or design deadlines; and, in Summer 2018, was named Interim Director of Marketing & Communications during a second lapse in leadership that occurred amidst a fiscal year change, making final budgetary decisions as approved by executive leadership. 

• Successfully helped plan, manage and execute a multi-faceted total solar eclipse campaign that brought the organization unprecedented media attention, amounting to over $7 million in advertising equivalency. Efforts included media appearances and partnerships, community awareness campaigns, mass communications, and educational resources, to name a few. 

• Guided the organization’s shift towards content- and value-based marketing tactics for both social media and the website, handling every element of the campaigns from planning to execution until the Marketing team expanded, including serving as the sole website manager and providing graphic design support. 

Adventure Science Center is a hands-on children’s science museum in Nashville, Tenn., dedicated to sparking curiosity and lifelong learning through interactive STEM exhibits and educational programming.

Communications Assistant, Oak Ridge Associated Universities
(2012 – 2015)

• Implemented a number of new internal and external communications, including a bi-weekly newsletter aimed at improving internal communications laterally, and a quarterly NASA Postdoctoral Program (NPP) newsletter to showcase participants’ research. 

• Participated in a variety of projects including, but not limited to, designing publications for internal and external audiences, publishing research opportunities, copy-editing publications, and maintaining the NPP Facebook and Twitter accounts. 

ORAU is a nonprofit research and education consortium supporting scientific discovery, workforce development, and federal agency partnerships through training, research programs, and collaborative initiatives.

Additional experience includes: Freelance Graphic Designer (6th Man Movers), Freelance Resume Designer (self-employed), Facility Manager (University of Tennessee TRECs), Intern (Knoxville News Sentinel)